The future is multi-passionate 💫

Hi Reader,

I hope you’ve been having a great summer (or winter, if you’re on the flip side!)

For me, it’s been a time of behind the scenes work as I’ve been focused on pulling together the threads of my evolved brand and all that entails.

And I’ve evolved, so has my thinking on branding. Instead of thinking of the brand as something outside of me, I’m seeing the brand AS me. Underneath the brand of “ME” are all the various multi-colored threads of who I am and what I do.

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This is a change from the traditional way of thinking about branding. Your branding is not something you create, rather it’s something that you already are.

It’s interesting (but not surprising) that with the flood of AI content, what people really want to see are creators who are authentic and REAL. This is why unpolished videos get more traction on social than the polished ones these days.

I think this desire for authenticity and the evolution of branding will serve us, especially the multi-passionates.

As the world evolves, business evolves, and so do we as individuals. This is the way I’m thinking about branding and marketing now.

• Your master brand is YOU and underneath that are all the things you do.
• As opposed to fitting ourselves in a box, we can now break out of the box and claim all the things we want to do and all the parts of who we are.
• Instead of narrowing down and focusing in, we can expand up and out, opening up to new creative ways of being.

What makes you unique is not just your credentials or years of experience. It’s ALL the threads that connect to you, even the seemingly unrelated ones. Because those all make up who you are and that cannot be replicated.

More to come,