Should you have a portfolio career?
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Hi Reader, Have you heard the term "portfolio career"? It's a popular concept these days. A portfolio career refers to a career built on various aspects of your work. You can use a portfolio career to combine several different businesses and ways of making money, which is a great idea for multi-passionates 🙌 The thing I like about a portfolio career is that you can put alllll your skills and talents under ONE master brand: The brand of YOU. This makes sense if you're doing more than one thing, like working a job and starting a business or running 2-3 different businesses. So in that case, a portfolio career can offer a way to encompass all you do. But if you want to explore the idea of a portfolio career, you need to consider if/how all the aspects connect. That will affect your marketing and branding. A lot of people who have multiple aspects of their work wonder, Do I need two websites? Multiple Instagram accounts? How do I put everything together under a master brand? In some cases, it makes *sense* to put them all under one brand, for example… If you are a coach AND you sell templates related to the thing you coach, it makes sense to put them under one brand. But sometimes, things are too disparate and the marketing doesn’t make sense. For example, I one of my side gigs is pet-sitting. It doesn’t make sense for me to put it on my coaching website. The pet-sitting clients are local and looking for different information. The marketing tactics are different. So, having a master brand can be a good idea IF it's coherent. And in some cases, it's still better to keep them separate. If you're curious about building -- and branding -- a portfolio career and wonder if you should put it all under one umbrella, let me know. I’m happy to help! |